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dan pearlman

Markenarchitektur

We turn brands into experiences. Through the interplay of strategy, communication, architecture, design, and scenography, we develop a holistic, emotionally tangible brand experience. In doing so, we rely on a collaborative partnership and encounters at eye level with our clients, partners, and consumers.

We are convinced that every brand requires an individual and sustainable strategy to be successful in the long term. Only a well-thought-out strategic plan ensures stability and consistency of the brand impression at the touchpoints with the brand along the customer journey. For the brand's architecture, the strategy is the foundation of the brand house.

We develop a brand's communication comprehensively and for all communication channels. From the appropriate language, through emotional visual worlds, to communication across all channels, we always think of communication in an interconnected way. In the exchange between brand and human, for us, it's not just about conveying information, but primarily about the transfer of emotions.

We create spaces for brands that guarantee a comprehensive brand experience. Whether mobile, temporary, stationary, or virtual, whether it's an event, academy, exhibition stand, office, shop, or showroom - a brand experience can have many forms and facets. However, it is always the place where the brand feels at home. Here, it becomes the host and its guests experience it both honestly and emotionally.

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