The brand identity living room embodies the motto ‘Creating and Maintaining a Home’. Here interactive elements and a rich variety of objects appeal to all the senses. In addition, aromas and silhouettes invite one to explore and awaken highly personal memories and associations on the theme of home. Other emotionally charged details accompany the tour of discovery through the living room, before the ideal menu of brand touch points is served in the brand experience kitchen. The window of visions offers a view of the Schwäbisch Hall of the future in a specially produced film. The focus here is on themes of education, sustainability and internationality—thus showing the next generation of home savers a world full of possibilities.