Calamar Fair Stand Design Panorama 2014

Inspired by Italian café culture, dan pearlman also designed part of CALAMAR’s exhibitor stand as a café where visitors could snack on Italian treats and enjoy cappuccino. Image motifs from the Rome catalogue and arrangements of coffee utensils provided for addition Italian associations. The Visual Communication and Retail units were responsible for the catalogue’s design, travel tips as well as unifying the stand’s product presentation, conception and design.