BMW Brand Academy

The BMW Group has been telling its managers and dealers what brands like BMW, MINI and Rolls-Royce mean and how they should be managed.
Over 20,000 employees worldwide have since then experienced the fascination of these brands at the first brand academy, that we developed.
The brand academy is the heart of a global network guaranteeing consistent brand management in all markets. More Local Brand Academies in the UK, Russia and France, as well as a Mobile Brand Academy followed soon.