dan pearlman is a pioneer and pacesetter in the integrated development of brand academies. This particular form of brand didactics provides a foundation for creating a consistent, systematic brand environment within a company. It is intended especially for companies that are realigning themselves strategically and hence must create an awareness and understanding for this. The successful brand academy system has been made available to BMW branches around the world through Mobile Brand Academies, developed by dan pearlman. These mobile brand academies consist of individual modules, flexibly adaptable to the requirements of the market, easily transportable and usable everywhere. In just the first two years, a further 10,000 employees across all the continents of the world have experienced the brand strategy of the BMW Group.
The BMW Group has been telling its managers and dealers what brands like BMW, MINI and Rolls-Royce mean and how they should be managed.
Over 20,000 employees worldwide have since then experienced the fascination of these brands at the first brand academy, that we developed.
The brand academy is the heart of a global network guaranteeing consistent brand management in all markets. More Local Brand Academies in the UK, Russia and France, as well as a Mobile Brand Academy followed soon.