The Chinese sportswear giant 361° has its goal of becoming China’s largest sporting goods company firmly in sight. Along with the dan pearlman architects, the managerial team around company president Mr. Wuhao Ding prepares for the push to the top. With a retail concept for the seventh generation of the 6000 Chinese 361° stores, new standards for shopping destinations emerge.
Always stay one step ahead of the competition – we transformed this saying into a forward-looking store concept. In implementing brand values, one degree more means more challenges,” “ more top performance and” “more passion.” The visual key, a circle expanded by one degree, is repeated as the store’s core element. The brand color yellow sets accents and creates dynamic movement.