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Showroom
Brillux

How can one bundle brand-relevant themes of the paint and varnish provider Brillux and set them up in an innovative way? True to the claim "...more than paint," we made the presentation and training rooms accessible to all senses and simultaneously emphasized the brand's competencies.

WHAT WE DID

Brand Strategy
Interactive Exhibits
Experience Design

A BIT MORE DETAIL

Brillux is one of the leading providers of paints and varnishes, with over 160 branches in Germany, Austria, Switzerland, and the Netherlands. A showroom was set to be created at the company’s headquarters in Münster in the spring of 2013, which would dramatize the Brillux brand as an experience and present its product range on different levels.

dan pearlman faced this challenge with a team of brand strategists, architects, interior designers, graphic designers, and exhibit developers, realizing a concept that combines all brand-relevant themes and sets them up innovatively. The implementation was carried out by a Brillux team. True to the brand’s claim “more than just paint,” presentation and training rooms were designed to make the Brillux philosophy tangible for all the senses of the visitors while simultaneously highlighting the expertise of the Brillux brand. In the Brillux Showroom, brand and product themes were organized into various experience areas across two floors and staged for Brillux employees as well as for target groups – craftsmen, architects, planners, specialized retailers, and the industry. On the ground floor, visitors can experience the company’s philosophy, the direct sales structure philosophy, and all brand-relevant themes. A particularly special feature is an anamorphic spatial logo sculpture, which conveys various emotional aspects and dimensions of the brand in the Brillux Showroom through multimedia presentation. For example, the Brillux world in numbers, abstract color splashes, and various surface textures, which aesthetically and meaningfully translate the two elements of the brand name, namely brilliance and lux (light). From a certain perspective, the exact Brillux logo is revealed to the viewer. In the “Experiencing colors with all senses” room, the name says it all; this offers, in addition to the pure Brillux context, an excursion into the world of sensual color effects through interactive exhibits. The product presentation area on the upper floor illustrates the diversity of the Brillux assortment and positions the “more” of the brand claim in the form of oversized 3D letters, based on the “more campaign”. Each letter represents a specific product category. Special brand products such as Hydro-PU-XSpray, Qju, or the Scala color system, as well as specific service offers, are also illustrated through interactive exhibits, impressively proving that Brillux is “more than just paint.” The Brillux Showroom stages the brand and its product diversity as an interactive experience in the room and makes the brand of the leading provider of paints and varnishes with over 160 branches in Germany, Austria, Switzerland, and the Netherlands, tangible for all relevant target groups across several floors.

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