Runners Point Flagship store

The running data is evaluated at the Sportlab and customers are fitted with the running shoes that are best for them. After so much sporting activity, one can lean back in the Running Lounge and read up on RUNNERS POINT articles online on the permanently installed iPads. The shop is divided into distinct brand sections that create separate zones and facilitate orientation, producing an eye-catching visual impression. In addition to the interior design details which connect better with customers, the logo and the overall visual communications have also been redesigned in a way that injects more dynamic energy into the brand and wins over customers in a sprint instead of a 1000-metre run. The logo and the overall visual communications have also been redesigned in a way that injects more dynamic energy into the brand and wins over customers in a sprint instead of a 1000-metre run