Between the first quarter of 2015 and the first quarter of 2016, dan pearlman has been the agency leading for BIKINI BERLIN’s Concept Shopping Mall‘s entire brand experience and the place making/branding. Due to this, all main idea concepts curated shopping. The establishment of BIKINI BERLIN as "Host of Creativity" was the focus of activities and events. At the start of the 2016 spring season, attention was placed on the new tenants of BIKINI BERLIN to direct and manage a colorful spring campaign.
“Spring feelings” by BIKINI BERLIN – this is the spring and summer 2016 campaign that will be featured on the façade, external showcases, and interior of the shopping mall, as well as across social media. The headline and the images of the product convey in a lively, colorful way BIKINI BERLIN’s special shopping experience. An exciting connection arose through the flower elements present on select, available BIKINI BERLIN products. Blooming flowers such as lilies and gerberas are a sign of spring and summer, and they were deliberately chosen as white, so that the focus stays entirely on the product presentation. The presentation will indirectly refer to artist Rebecca Louise Law’s Installation, which until May 1st hung an endless number of flowers head first from the ceiling.