For the second time in a row, Daimler AG was a re:publica partner. Held from May 6-8, 2013, the largest conference for living in a digital world addressed the theme of mobility. Here, the automobile manufacturer’s stand was dedicated to the question “What moves us tomorrow?” dan Pearlman was responsible for presenting the Daimler brand. Ideas of business innovation, the Daimler Lab for innovative business models, experts and stand visitors from workshops, lectures and personal conversations led to a shared vision of the mobility of tomorrow, which dan pearlman brought together as a visual recording directly on the stand.
Another key element of the stand was a large-scale installation introducing moovel, the mobility platform, with its various services and functions. Visitors were able to compare side-by-side various transportation options including car2go, mytaxi.de, mitfahrgelegenheit.de and local public transportation and thus decide which suits them the best. Using the mobile phones on display, visitors could get a direct sense of everything moovel offers.