Qatar Railways Brand Experience

A tunnel of visual media opens the door to the future. In this virtual world of the rail station a tour within seven different phases is supposed to reconstruct the dynamic of the transport system. Through interaction and with the help of various designs it makes it easier and more exiting to understand the complex details of the transport studies, at once. The circling logo represents joined-up service and dynamism, the basic blue colour precision and reliability. The detailed corporate design covers every area, from the branding of the trains an design of the lounges right down to staff uniforms. This ensures continuous brand communication.