Lufthansa Brand Academy

The extraordinary spatial experience of being inside the reproduction of an air traffic control tower is combined with a media-based interactive 360° presentation and makes for a lasting impression. Lufthansa’s guiding principles are presented in five sections – orientation, values, target groups, history, strategies, and sense of responsibility – as part of a unified training module based on a psychology-informed educational concept. In future years up to 25,000 This allowed didactic communication of the brand core and brand values of the individual Lufthansa brands – partly through guided tours and partly through interactivity and audiovisual information. All within the specially built tower construction. This impressive spatial experience anchors the new knowledge long term employees and executive from 160 nations will receive their training here. This allowed didactic communication of the brand core and brand values of the individual Lufthansa brands – partly through guided tours and partly through interactivity and audiovisual information. All within the specially built tower construction. This impressive spatial experience anchors the new knowledge long term. The 360° projection was awarded in 2009 with the BOB – Best of Business to Business in silver and the IF communication design award, in 2010 with the golden Intermedia-Globe by the Worldmediafestival in Hamburg  and in 2011 with the German Design Award in gold.

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