A lifestyle magazine is not necessarily a lifestyle magazine. For a customer magazine in particular, the focus is on presenting the publisher’s product world, without specifically addressing the needs of the target group. A magazine can only be considered a success if it actually offers added value and is also read by its target group. The sneaker store Sidestep contracted dan pearlman to create just such a product and to relaunch its existing Sidestep Magazine. The result: a strong magazine whose look, feel and storyline are in tune with the times and speak to a brand-conscious and trend-savvy target audience. A cool magazine for sneaker lovers and a means for the Sidestep brand to portray itself as a competent partner when it comes to sneakers and trends.
The layout unites straightforward and lively elements from the fashion blog world with the design of a high-quality magazine for trends. Reappearing as a visual element throughout is the Sidestep logo frame with its high recognition value that allows even colour-intensive designs to look composed. Editorially, everything is focused on the sneaker as an expression of living and lifestyle. Fashion lines provide inspiration and entertainment. Exciting stories on the opinion-makers of the sneaker world or sneaker historians provide stimulating insights for sneaker enthusiasts. The tone is fresh, eye-to-eye, and at times also a bit tongue-in-cheek. With this in mind: hang out, snuggle up and surf the sofa in.