The inspiration behind the motif around the exploding bunny was to transport the combination of Easter traditions and a modern kind of entertainment into the core set of values of BIKINI BERLIN. Already the arrangement and implementation with Easter bunnies, feathers, sweets, colors, balloons and Co. remarked the creative and extraordinary character of the campaign. The idea for the visual was a reference to the Piñata, an Easter tradition from Latin America. Piñatas are figures made from papier mâché, filled with sweets. During Easter, children are allowed to smash them. The bunny on the poster as a bursting Piñata revives memories of this Easter tradition. Indeed the porcelain bunny was smashed with a hammer like a real Piñata.