How can we renew cities? For Kemptens historic downtown neighbourhood that question was the beginning of a profound revitalization project. Together with committed citizens, retailers and the city Dan Pearlman developed the city brand “Quartier Mühlbach” and introduced a new beginning under the motto “Progress by Tradition”. A holistic marketing strategy and a remodelling of the landscape planning make the formerly infamous district a modern and traditional neighbourhood with high amenity value. After the revitalization the city brand “Mühlbach Quartier” embodies a popular and heavily frequented shopping area. The new fountain with a seven-foot water wheel and a 140-foot water brook is the special landmark, which traces the history of the installation originally flowing from Mühlbach. The corporate design & naming of the idyllic Mühlbach Quarter was also developed by Dan Pearlman.
Kempten ranks among the oldest cities in Germany. With its 62,000 inhabitants the “metropolis of the Allgäu” represents a historical heritage. The motto “Progress based on tradition” was developed from the city’s history. The new values of the district Mühlbach, quality, tradition and innovation recur in all means of communication from the campaign to the accompanying events. The graphic elements derived tell the story of the town. The circle symbolizes the mill wheel and the colour blends the completeness. Even the different blue tones of the water are inspired by Mühlbach. Together with the corporate design Dan Pearlman designed appropriate marketing measures that accompanied the six-month construction phase. To make the citizens and visitors of Kempten participate in the transformation of the district actively, regularly events and activities took place. www.muehlbachquartier.de
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