Converse Campaign

In order to make customers aware of this campaign, large posters with the statement “Come in and get your own Chuck portrait,” were posted within these stores as well as on their display windows. These posters invited customers, who are wearing their own Chuck Taylor sneakers, to personally photograph their shoes on a photo booth table. With the help of interactive displays, which were signed by customers, and the implementation of this campaign, Converse’s brand claim, “Made by you,” was created. These candid “Real Sneaker Moments” not only occurred in stores, but across social media channels as well.