BIKINI BERLIN Spring Festival Event

OVERVIEW

From May the 2nd to May the 16th 2015 the Concept Shopping Mall BIKINI BERLIN presented the Spring Festival. During the festival, visitors could discover selected product highlights from the different stores and extraordinary balloon sculptures by the German artist Sina Greinert. Besides a large ceiling installation with the dimensions 60 x 20 meters visitors could also admire up to four meters high balloon sculptures. The event was part of the holistic place making/branding strategy for BIKINI BERLIN.

WHAT WE DID

Branded Content, Communication Strategy, Fairs & Events

A BIT MORE DETAIL

The internationally known artist Sina Greinert created sculptures using more than 30,000 balloons exclusively for the Spring Festival. On top of that, much more was offered to the visitors of BIKINI BERLIN: Numerous tenants presented their most creative and innovative products at workshops, presentations and exhibitions. For the Berlin-wide highly visible campaign dan pearlman used the balloon sculptures as a starting point for a photographically created model-shoot.