The central room installation, a 6 x 6 meter wall sculpture presented an exciting play of colours and served as communication tool for events and highlights at BIKINI BERLIN during fashion week. Visitors could find information concerning the tenants and also leave personal statements about the Fashion Week. This “posting-wall” caused an intense contribution by visitors. Similar to the “thread” look of the sculpture dan pearlman designed the campaign theme “Bikini Berlin Loves Fashion Week” that helped to draw attention at the coinciding fashion fairs. The motifs were designed with an eye-catching 3D typography in the typical BIKINI BERLIN look.