Papenburg is a small town located in the North of Germany and well known as the site of the legendary “Meyer Werft” shipyard. Over time the historic shipyard site near the city center eventually became too small to produce the sea giants and the shipyard and the surrounding area fell into a slumber. Now the place was kissed awake in a joint initiative of the city of Papenburg, the Papenburg Tourism Promotion and a local merchants’ initiative. The initiators commissioned the dan pearlman Group to create a concept to revitalize the old industrial site and bring it back to life. The master plan for the destination development envisions a new mixed-use concept including residential, leisure, enjoyment and culture, and plans to open up the area to its most important asset: the water. By orienting the city toward the water and charging the area with a variety of experiences and places to stay, the identity of the place can be experienced in a new way. The mixed-use concept is complemented by a tourist infrastructure, modern living, and a new work environment. At the same time, local manufacturers are given space for urban production and authentic gastronomic offerings. In the future, Papenburg’s strong heart will once again beat in the old shipyard.