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Brand Strategy

What constitutes an intelligent strategy for communicating financial services? How professional and emotional can the brand image of a financial services provider be? The brand strategy developed for EUROPACE lays the foundation for further growth.


Brand Identity
Innovation & Strategy


At Europace, the Berlin-based financial services provider, everything revolves around financial independence. Enabling people to recognize their financial leeway and make the right financial decisions with confidence is Europace’s original corporate mission. That is why Europace is reshaping the future of finance and developing simple solutions that make the financing process straightforward. To develop the new brand strategy for Europace, an intensive, multi-stage process was initiated with physical and digital, interactive design thinking workshops. A multi-faceted team from Europace, including senior management, was part of the coordinated process. Moderated and structured by dan pearlman’s strategy team, topics ranging from vision to brand to team culture were discussed and anchored in the new brand strategy.

“A brand makes a clear promise to customers and all stakeholders. It offers orientation both internally and externally. We stand for humanity with top performance and financing with ease. For financial freedom and a better, self-determined life. With our new brand and the new corporate design, we are taking an important step with Europace along our growth strategy,” says Thomas Heiserowski, Co-CEO and Board Member of Europace, summarizing the process of the cooperation.
Stefan Münter, Co-CEO and Board Member of Europace, adds about the brand strategy: “We believe in financial independence! For us, this means that people can recognize their financial scope and confidently make the right financial decisions. That’s why we are reshaping the future of financing in Germany and developing simple solutions that make the financing process a secondary matter.”

Based on society’s aspiration to get more people into their own homes with simple financing, Europace is simplifying the processes for customers and partners and supporting them with technological expertise and corresponding products in the digitalization process. In this way, Europace, together with customers and partners, creates comparability and transparency for millions of people. To this end, Europace networks over 750 partner companies from the banking, insurance, and financial sales sectors. Several thousand users process over 35,000 transactions with a volume of over 8 billion euros via the marketplace every month. In the largest product group of real estate financing, more than 20 per cent of all real estate financing for private customers was transacted in 2020 with over 70 billion euros. In close cooperation with distributors and product providers, Europace develops user-oriented financing solutions, optimally tailored to the needs of consumers – for financial freedom and a better, more self-determined life. Europace AG is a wholly owned subsidiary of Hypoport SE, which is listed in the Prime Standard segment of Deutsche Börse. Hypoport was admitted to the MDAX at the end of September 2021. Europace is certified with the TÜV data protection certificate. Europace AG has been organized on a fully holacratic basis since 2018.