Roca Fair stand 2011

Rich black dominates: Alongside the corporate colour a glowing white makes for dynamic light-dark contrasts. A focused selection of materials also plays off of the contrasts between dark smoked oak and light-toned concrete. In the Roca Lounge on the upper level of the two-story stand, maple wood creates a warm and inviting ambience. The Roca lounge invited all guests to have a relaxed stay and to get to know the aims and actions of the We Are Water Foundation (WAW Foundation). The WAW Foundation promotes awareness and stimulates a debate about the need to create a new culture for water and to allow fair development and sustainable management of the world’s water resources. The WAW foundation implements a whole series of actions to avoid the negative effects of the lack of adequate water resources.