The golden arrow as a central element of winter activities can be found as a recurring campaign theme both on the poster for the Christmas market and on each advent calendar. To draw attention to the exclusive raffle, display cabinets and shop windows were integrated as presentation areas in the concept. For the Christmas concept dan pearlman specifically designed different ad formats, under the campaign slogan, “Look & Feel”. The motives were also used for the advent calendar, Christmas market, curling as well as the design of outdoor advertising and web formats for social media channels. Some visual impressions of the Christmas market are presented in this video clip.