Calamar, the best-performing brand for sportswear in the Bültel International Fashion Group, demonstrates how a brand story can develop congruently in online and offline worlds with its new brand presence conceived by dan pearlman. dan pearlman’s brand strategists, working together with Calamar’s brand specialists, developed the new, fully-integrated brand presence over a half year period. Of particular importance here was the request to create a uniform and consistent look for all brand levels. Hence, in addition to brand strategists, communications specialists and retail designers also played a role. From strategic reorganization and store design, to planning the new showroom in Düsseldorf, dan pearlman demonstrates 360° retail competence at its best with Calamar. A demonstration awarded with the ADC Rebrand Award 2014.