Clienia Design Concept | Strategy

The strategic design concept is a product of sound research, extensive discussions and a series of workshops with doctors, therapists, nursing staff, parents and neighbours based on design-thinking processes. For the design strategy team at dan pearlman, getting to know the clinic’s surrounding environment, local residents and area history was essential to integrating the new brand in the best way possible and to portraying the needs of the people at and around Littenheid Clinic. Following this, the team dealt extensively with the various illnesses of the young patients at the clinic. This resulted in an overriding philosophy and identity that was captured in a fictional story about Lino the Dragon and his friends. Dipsta, Alpha, Calibri, Elysee and Betha are the protective guardians of the individual stations and represent the specific clinical illnesses of the young patients. Each figure is distinguished by an individual colour palette as well as special traits, which are reflected in every last detail of the individual wards. In 2013 the design concept won the Iconic Award and reached the final of the World Architecture Festival and the Spark Award and was awarded with the Klinik Awardin 2015.