Youtopia Store Concept

Before dan pearlman could work on the overall design concept for the 1000-sq.metre space, the challenge of a complete makeover of the ‘bredl for you!’ brand awaited. dan pearlman’s strategic planning unit took on this challenge and, after conducting a detailed customer needs analysis, laid the groundwork for generating the new, company-specific brand values: bold, familiar, inspiring. Going on these ideas, it was possible to come up with the fashion house’s new brand name: Youtopia, a place for dreaming, where anything is possible. A unique destination with a unique vision for the target audience that offers something special for everyone. At the same time, the basis was set for developing and implementing the interior and graphic design elements. With this concept Youtopia was the winner of the Iconic Award in 2013 and got an entry to the final of the Leaf Interior Design Award in the same year.