o2 Flagship store

The o2 store is a world that operates according to its own principles, where communication is as much a matter of course as air is for breathing. With o2 it was not about store design but about developing a concept for an intelligent world in which exhibits, media installations, light, sound, and scents were keyed to one another. In 2005, the store concept of this destination was awarded with the IF communication design award and the ANIMAGO Award.