The o2 flagship store on Munich’s Marienplatz arose from the needs of a mobile generation. The desire for self- and co-determination, for a “deceleration” of dynamic daily life, and for personalized service and emotional connection find their expression in the concept. dan pearlman’s work spectrum encompassed all steps from concept development and planning to insuring implementation of the artistic concept.
The o2 store is a world that operates according to its own principles, where communication is as much a matter of course as air is for breathing. With o2 it was not about store design but about developing a concept for an intelligent world in which exhibits, media installations, light, sound, and scents were keyed to one another. In 2005, the store was awarded with the IF communication design award and the ANIMAGO Award.