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Games Capital Berlin

Mobile games, computer games, eSports, virtual reality… - the German gaming industry has many faces but just one capital: #GamesCapital Berlin. With approximately 200 companies, central associations, institutions and special educational centres, Berlin is one of the leading and most diverse gaming locations in Germany. Next to Berlin – with a yearly turnover of 250 million euros – hardly any other city in Europe offers such a comprehensive range. dan pearlman and especially the creative team of spring brand ideas have been put in charge by Berlin Partner for Business and Technology (Berlin Partner) to create a campaign about the gaming location. Berlin Partner is realising the project on behalf of the Senate Department for Economics, Energy and Public Enterprises and with content support of media:net berlinbrandenburg. #GamesCapital stands for the ideal preconditions and locational advantages that Berlin offers for organisations of this industry. It is also the location in Germany with the highest growth in the gaming branch. With the gamescapital.berlin website this important industry of Berlin now has its official platform.


Corporate Identity
Branded Content
Brand Strategy
Communication Strategy


From now on, the gamescapital.berlin website is the new home for both, the local games-industry, game developers, localising companies, publishers and VR organisations, and for research institutions, young professionals, and interested gamers. The gamescapital.berlin website is structured into the two core sections of “Hub” and “Blog”. The Hub functions as a contemporary online tool where the hashtag #gamescapital – which was already established in a strategy in 2017 – is read-out. With that, all industry-relevant social media content is displayed centrally.  The Blog offers editorial content on a regular basis that gives exciting insights into the world of Berlin’s gaming industry. Here you can find guest posts, interviews, stakeholder statements, information graphics, and infotainment formats. The new brand appearance of “Games Capital” was conceptualised and implemented by dan pearlman and especially by the creative of spring brand ideas who previously developed the hastag strategy and who have been in charge of the social media budget since 2017.