How will the Mainzer Ludwigsstraße - short "Lu" - become a vibrant attraction in Mainz's city center again? Through the development of LU: Full of Life, a new city center is emerging that positions Mainz's city center as a multifaceted meeting space and epitome of genuine Mainz joie de vivre.
In collaboration with partners Sparkasse Rhein-Nahe and Domkapitel Mainz, J. Molitor Immobilien GmbH is developing the project for the redesign at Ludwigsstraße with the support of dan pearlman. The plan includes a retail use that is state-of-the-art, with gastronomy and culture being given equal standing. The quality of the space, both indoors and outdoors, is the central theme of the concept. Among other things, squares, a pop-up hall, and a roof landscape will provide space for encounters. The goal is to make Ludwigsstraße a place where Mainz comes together again. Dan pearlman Brand Architecture has also developed a brochure to support leasing, in addition to working on the positioning and usage concept, and has dealt with the conception of the microsite. For the kickoff communication of the remodeling phase, a public relations action was planned and implemented during the Rhineland-Palatinate Days 2022 in Mainz.
