DAN PEARLMAN AND MISTER SPEX: THREE AWARDS IN A ROWJuly 4, 2017
One shopping experience is not like another. Who wants to be successful as an offline-store in the age of online shopping has to create a unique shopping experience. Stores have to attract the consumer’s attention in a strongly contested competition with online offers. An alternative is to combine online and offline shopping in order to create an overall unique shopping experience which offers both the advantages of online shopping and the personal advice and indiviudal service of a stationary store.
This is what we convincingly realized in collaboration with our client Mister Spex: For our retail concept for Europe’s leading online optician we got awarded with the coveted 2016 Red Dot: Communication Design Award, the iF Communication Design Award 2016 and one year later with the silver POPAI D-A-CH Award 2017.
Since 1953, the iF Award has represented an official seal for excellence and quality-outstanding services. It annually honors the best design products and concepts.
The “Red Dot” award is one of the internationally most appreciated quality seals for design. It documents the world’s most striking trends, including communication projects, packaging, design concepts and prototypes.
The silver POPAI D-A-CH Award 2017 represents the third renowned price won by Mister Spex. It was awarded in the context of the grand POPAI gala in the Hyatt Regency in Düsseldorf in one of 15 categories with over 60 submissions.
For our client Mister Spex, we created and realized a store concept which helps the Berlin-based company to strengthen the brand in both online and offline trade and to address new target groups. A unique brand experience, which meets the needs of the customers, arose. As one-stop strategic partner, the dan pearlman brand architecture and dan pearlman Project GmbH developed and implemented the concept.
More information about our retail concept for Mister Spex can be found here.