Hard to believe but true: spring brand ideas celebrates its second birthday this year! We are not only happy about the past projects with exciting customers, but also about the fact that the agency keeps on growing. New on board is Bert Peulecke, who joins the leaders around the founders Marion Heine and Levent Akinci as co-creative director. Welcome at dan pearlman Group!
Bert Peulecke was born in Rostock in 1971. After completing his studies in Hamburg, he began his career as a graphic designer with Scholz & Friends in 1995. Peulecke also worked for Jung von Matt and Springer & Jacoby during his time in Hamburg. In 2006, Bert and his family moved to Berlin, where he joined DDB’s office in the capital as a board member, scoring major successes with campaigns for the agency’s main client, Volkswagen. Following a one-year stint in Munich, where Bert was CCO in charge of the McDonald’s agency Heye Group, he returned to Berlin at the start of 2011, where he ran the office of thjnk as partner and ECD. Until 2016, he was CCO at Saatchi & Saatchi Germany. Bert is a member of the Art Directors Club of Germany. The creative mind is married and has three children, loves living and working in Berlin, and finds the lifestyle of the German capital to be a particular source of inspiration.
With his new position at spring brand ideas, Bert Peulecke is back in the industry. The former leading duo will become a trio and Marion Heine and Bert Peulecke will share the responsibility for the creation of the agency. For his work, it is important to Bert Peulecke to “develop communication solutions that create real connections between people and brands.”