Even when we buy everyday goods, we want a special shopping experience. The Swiss supermarket chain Migros has recognized this and responds with a regular remastering of its store in Schaffhausen. After an extensive analysis and a strategic derivation, it quickly became clear that the Herblinger Markt has the potential to become a meeting spot and a place for encounter. The supermarket is known for its family-friendliness, regionality and a high quality of stay, which are all greatly appreciated by customers. By adding special services and a temporary variety of offers, both with a focus on convenience, the customer frequency is not only expected to be maintained but increased significantly. In this process, dan pearlman Group was responsible for developing the storyline for the new image of the Herblinger Markt, which was based on the idea of a typical Swiss village. To achieve this, the positive aspects of a village were selected and transferred to the structure of the shopping center. Identifying elements of a so-called Dörfli, such as the church tower or the village square, can be found again in abstract form in the Herblinger Markt.
