Which channel is used by more than 42 million Germans every month? Exactly, Youtube! It became impossible to imagine the media landscape without this video channel with a daily increasing importance for all ages. The channel even shines with its own YouTube stars. YouTube is an incredibly successful and fun entertainer: With a Roadshow in early summer 2017, the YouTube Team wanted to present exactly this UPS to the most important agencies in Germany. The goal was to generate a stronger perception of YouTube through the media agencies. The agenda of the tour with 800 participants: knowledge transfer as well as networking. The YouTube Agency Roadshow was planned and realized in cooperation with the leadagency KOERNER Eventkommunikation GmbH. Within this project dan pearlman Markenarchitektur GmbH took care of the design and the planning of the room concept and the communication strategy which was led by the creative director Karen Klessinger in cooperation with designer Verena Wolz.
The YouTube Roadshow was designed as a combination of two mobilized set-ups that could be operated for one day in either one of the locations of the agencies. In each location the two set-ups „Lecture Area“ and „Networking“ were placed in two seperated rooms. The lecture area was equipped with a lectern and a back wall arranged with Design Thinking Boards, integrated screens and matching roll-ups. The tasting & networking area offered a craft beer tasting as well as YouTube pinnball machines and YouTube dart games. The goal was to have a joined community just like a casual meeting in a pub. Communication on eye level according to the idea that the best conversations take place in a bar with a drink in ones hand. „The YouTube“ pub was created as a social contrast to the lectures. The main message was: „Let’s enjoy our time together“. With this strategy, the participants got to know each other better, had good conversation and learned more about the YouTube Team.
