In February 2019, the fashion brand bonprix opened their fashion connect pilot store in Hamburg. With the flagship store, bonprix combines the advantages of stationary and online retail in an app-assisted shopping experience. The concept, which was developed by bonprix in collaboration with the dan pearlman brand architecture, focuses on intuitive technologies during the entire customer journey: from the check-in when entering the store over the selection of favourite pieces and the reservation of a fitting-room with the app through to the fast self-check-out.
At the POPAI DACH Awards 2019, this innovative concept was awarded the honorary award in the category “Best Digital Integration”. The honorary prize was awarded by an independent, top-class jury. With great joy, Daniel Füchtenschnieder, CEO of bonprix, and Nicole Srock-Stanley, CEO of the dan pearlman brand architecture, accepted the award at the celebratory gala in Frankfurt/Main.
In 14 countries and for over fifty years, the POPAI-association (Point of Purchase Advertising International) has awarded companies and service providers for outstanding POS-activities. Besides the USA, Australia and New-Zealand, countries included and most notably are France – there, the “POPAI Award” holds the most importance and radiance in the worldwide comparison – Great Britain and Germany, several countries in Southern and Eastern Europe, but also South Africa, India, Russia and the entirety of China.
Further information about “fashion connect”
Video of the experience check
Information on the shop concept
