The question at the beginning of the developing process for the flagshipstore for Flyeralarm was how to target group needs together with the core values and brand properties – quality, efficiency, speed and an optimum price / performance ratio – can be brought together spatially. What are the customers looking for in this store? Which goals is Flyeralarm pursuing? How to make the brand and the entire product portfolio visible, understandable and relevant to the customers? dan pearlman designed a customer journey which answers these questions and facilitates the customer orientation by using various stations through the store. A long counter as a service point welcomes the customers. Graphic workstation in the workspaces enables them to lend a hand even to create their own product itself. Enough space, well lit work stations provide materials to spread and views, so that the best result can be achieved individually. In case all workspaces are occupied or the customers are waiting for their product to be printed, they can have a seat and a drink in the comfortable lounge. The printing machine is prominently placed as the centerpiece of the store. Important design elements are paper leafs installed at the ceiling which. The prominently placed folded “F” is part of the formal language and a perfect complement to the floating leaves. In the overall design, the corporate identity hab been transferred into a spatial concept. The result is a flagship store in the look and feel of Flyeralarm, which makes the product portfolio vividly and clearly tangible and provides a unique customer journey through the store.