If strategies are really good, they pay off. And bear fruit. Our overall strategy for BIKINI BERLIN is a perfect example: We are proud to have been awarded at the POPAI D-A-CH Awards 2016 for our cooperation with BIKINI BERLIN.
This year’s award ceremony of the internationally renowned, POPAI D-A-CH Awards, took place along the Rhine in Düsseldorf, a luxurious setting with stunning views. The prestigious awards were presented for the sixth time, and represent a highlight of the displayed industry. Among almost 70 submissions in 19 categories, 52 winners were awarded, including 20 with a golden Indian, and two with an exclusive, special price.
During the festive gala, Volker Katschinski, Creative Director at dan pearlman, received two coveted prizes: the Gold Award in the category, “Shopper Marketing,” and one of the two special prizes in the category, “Retail Lighthouse Project”.
Between the first quarter of 2015 and the second quarter of 2016, dan pearlman has strategically and creatively taken care of BIKINI BERLIN. The goal was to increase the awareness, the frequency, the volume of sales, as well as establish the unique, concept shopping mall, in the heart of Berlin, as a host of creativity.
More information about our overall strategy, developed campaigns and implemented events is available here.
