„Brand Perception is the Orchestration of fascinating & personal moments.“
Karen Klessinger, born in 1975, is Creative Director and member of the Management Board at dan pearlman Group with about 120 international and interdisciplinary employees, which was founded in 1999. Since 2000, Karen Klessinger is in charge of the development and creation of brand experiences, innovative retail concepts, educative exhibitions and mixed use approaches at dan pearlman for clients such as BMW/MINI, Lufthansa, Commerzbank, Bikini Berlin and Google. Karen is Creative Director and a known expert for destination profiling and development, brand experience and customer experience design. She does not only give advice to international companies and real estate developers, but also to start-ups, cultural institutions, zoos and leisure parks. Developing new formats and hybrid concepts, she sets her focus on urbanity and co-creation. Karen studied at the Academy of Art in Hamburg, is a qualified architect and holds a certificate in service design. She has won several awards for her work, such as the German Design Award in Gold for the realization of the Lufthansa Brand Academy in 2011. Karen Klessinger is member of the Art Directors Club, ADC.