Do we still need physical places in an increasingly digitalized world?
More and more physical objects are being transferred into the digital spheres. So to speak, they disappear into those spheres, because the digital and real world are still foreigners to one another and are simply not connected on most interfaces. Great concepts are being digitalized but at the end of the day we end up staring at screens in fixed postures, not able to really experience the digital spaces. The digital world is wonderfully designed but we are like visitors left alone standing in front of a window. One fact is irrefutable: Our human longing for company and exchange can only be satisfied in the physical space.
How can we experience digital spaces?
VR promised the solution to dive into immersive digital worlds. But the result is often represented in empty VR spaces with humans separated from the real world, moving in strange ways. We, as beamXR, understand ourselves as interface between the real and the digital-virtual world. We enlarge the physical and the digital dimensions equally: We connect people, spaces and digital data. This can only be achieved when a holistic system is set up in the first place. Our approach is XROS – a cross reality operating system. We achieve this by beginning with the perception of VR as a calibrated digital avatar of the existing architecture. At all times, our point of reference is the surrounding environment in which people can move naturally and freely.
What does this mean for new work in the digital era?
By working beyond one but cross realities, we build new connections and undreamed places of creativity: We can experience digitally installed mood boards in meeting rooms and place colleagues who are spread all over the globe at one conference table which we also share physically. Our approach to this collaborative cosmos is to work completely without barriers. In this way, nobody is excluded by technology. Real objects no longer vanish in the digital world. They exist in a cross reality extended by its digital avatar. In detail: a desk stays a desk but with our means we turn it into the virtual workspace of the future.
