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dans12 HOW TO CREATE HAPPY PLACES

HOW TO CREATE HAPPY PLACES

12 PRINCIPLES FOR SUCCESSFUL DESTINATION DEVELOPMENT

 

 

#1 HAVE A VISION

FIND OUT HOW PEOPLE PERCEIVE YOU TODAY AND CREATE A STRONG VISION FOR THE FUTURE! THIS FORMS THE BASIS FOR ALL FUTURE DECISIONS.

The definition of the desired place identity is indispensable. The ongoing comparison of this identity with the actual state creates orientation. This makes it possible to check all future measures and changes for their purposefulness in relation to the vision.

 

#2 USERS FIRST 

GET TO KNOW YOUR USERS! GET TO KNOW THE PEOPLE YOU WANT TO REACH. WHAT ARE THEIR SPECIFIC NEEDS? WHAT DO THEY WANT? HOW DO THEY USE THE SPACE?

The daily users of a place know best what its strengths and weaknesses are. You can build on that! And remember, sometimes locals bring in much less revenue than tourists – but often they are the reason tourists come in the first place.

 

#3 CO-CREATION

CITIES ARE NEVER FINISHED. EVERY USER HAS A DIFFERENT IDEA OF HOW WE WANT TO LIVE TOGETHER IN THE CITY. THE MORE IDEAS YOU HEAR, THE MORE DIVERSITY IS POSSIBLE.

Different actors and interest groups want to be seen and heard. It is also important to give a voice to those who are easily forgotten. Experts in sub-areas should also be involved early in the conceptualization of an urban development project. The ideal is a city in which the infrastructure constantly promotes communication between people.

 

#4 RESILIENCE

YOU CAN’T PREDICT THE FUTURE, BUT YOU CAN PREPARE FOR CHANGE BY PLANNING AHEAD AND DESIGNING SPACES THAT CAN WITHSTAND EXTREME SITUATIONS.

The more diverse a space can be used, the more sustainable it will be in the face of change. Concepts must allow for change and respond adaptively to change. Creative conversion should be the focus – instead of demolition and new construction. For the future, climate-proactive measures such as shading, unsealing of surfaces and water reservoirs also contribute to resilience.

 

#5 MIXED USE 

THE INTERPLAY OF USES SHAPES THE IDENTITY AND DIVERSITY OF YOUR PLACE. IT ALL DEPENDS ON THE RIGHT MIX.

A place is made up of heterogeneous ingredients that only produce a unique profile when they interact. Leisure facilities, educational institutions, cultural offerings, working environments, health, gastronomy in a mix with retail offerings must create synergies and complement each other. A mix of uses is particularly interesting, where boundaries become blurred and aggregate states change. Especially, ground floor zones are programmed as showcases for hybrid formats.

 

#6 EASY ACCESS

PEOPLE FEEL COMFORTABLE WHERE THE ENVIRONMENT IS SET AT EYE LEVEL, WITHIN SIGHT AND WITHIN WALKING DISTANCE. PLAN WITH ACCESSABILITY!

Quality of life is created when we can reach everything we need on foot. In the “15-minutes city”, the spheres of work and leisure are once again moving closer together. The car is kept at a distance, lively mixed neighbourhoods are created. Human scale also means that we can see what is in front of us and that we meet in spaces where it is possible to get in contact with other people.

 

#7 GOOD NEIGHBORS

LONG LIVE YOUR NEIGHBORHOOD! LOCAL NETWORKING CREATES MUTUAL INTEREST AND FOSTERS HUMAN RELATIONSHIPS AND NETWORKS.

A cluster of different providers usually creates an even more attractive destination. Alternative offers in proximity are not competition, but a value-adding extension. In urban areas, good neighbors are indispensable. Through network initiatives it is possible to create places worth living in and, above all, to maintain and grow them.

 

#8 SOCIAL SPACE 

VIBRANT SPACES ARE SPACES THAT INVITE THE PUBLIC IN. ENSURE AN OPTIMAL MIX OF COMMERCIAL AND NON-COMMERCIAL OFFERINGS SUCH AS RETAIL, SERVICES, RESTAURANTS, CULTURE, SPORTS, ETC.

The reason people still visit the “real place” today instead of going online is the opportunity to meet like-minded people, people with similar interests and values, because it is our innermost need to observe and interact with other people.

 

#9 TELL YOUR STORY 

EVERY PLACE HAS ITS OWN DNA. FIND THE DNA OF YOUR PLACE AND TELL ITS STORY. PEOPLE WANT TO DISCOVER STORIES!

Tell your story of the place plus its offer and create an experience that conveys it credibly. A good narrative makes it clear, why a visit is worthwhile and what makes a place special. But authenticity does not automatically mean “old bricks”.

 

#10 BE PLAYFUL  

EVERYONE WANTS TO PLAY…AND A PLACE THAT IS GOOD FOR CHILDREN IS GOOD FOR EVERYONE. DESIGN YOUR PLACE ON NEW LEVELS ACROSS GENERATIONS!

Gamification is not just a digital trend or a way to create motivation. Playing is a cross-generational megatrend. Playing creates spontaneity and establishes togetherness. With unseen designs, this creates great journeys of discovery even in secondary locations.

 

#11 SMART DIGITAL
DIGITALISATION DOES NOT STOP AT PUBLIC PLACES. CHECK WHAT DATA YOU ALREADY HAVE AND WHERE SIMPLE SERVICES CAN MAKE A BIG DIFFERENCE.

Digital is not difficult. Every place and every municipality can be “smart” – and even must be. Digitalization makes many things easier, processes become uncomplicated. Those who enable their actors to exchange information with each other independently create truly intelligent spaces that are geared to the needs of the users.

 

#12 WOW

BE BRAVE AND “GRAMMABLE”! CREATE RITUALS THAT VISITORS LOOK FORWARD TO.

Give users the opportunity to celebrate your place. Create rituals and events to bind them to the place. Destinations thrive on year-round programming and “Grammable Moments”. And don’t forget to plan, even the Christmas tree can become a symbol of social activation.

 

Pictures courtesy of BIKINI BERLIN

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