During the dan pearlman conceptualized Christmas market, that took place at the three weekends in advent, street food market lured with treats and special gifts. Anyone could land his personal windfall with the BIKINI BERLIN advent calendar contest. Prices included 24 unique items from the fields of fashion, food and design. The winter campaign that dan pearlman designed for the Berlin concept-shopping mall, was all about the advent season. At the same time it supported the positioning of BIKINI BERLIN being host of creativity. dan pearlman designed the winter campaign as a part of the holistic place making/branding strategy for BIKINI BERLIN.
The golden arrow as a central element of winter activities can be found as a recurring campaign theme both on the poster for the Christmas market and on each advent calendar. To draw attention to the exclusive raffle, display cabinets and shop windows were integrated as presentation areas in the concept. For the Christmas concept dan pearlman specifically designed different ad formats, under the campaign slogan, “Look & Feel”. The motives were also used for the advent calendar, Christmas market, curling as well as the design of outdoor advertising and web formats for social media channels. Some visual impressions of the Christmas market are presented in this video clip.
