Happy & proud: Das CLADbook präsentiert jährlich herausragende Projekte im Bereich Freizeitarchitektur, stellt innovative Movers & Shakers der Branche vor und zeigt aktuelle Architektur- und Designtrends. In der diesjährigen Publikation geben unsere dan Experten Kieran Stanley, CEO dan pearlman Erlebnisarchitektur, und Karen Klessinger, Creative Director dan pearlman Markenarchitektur, einen Einblick, worauf es bei der Kreation von Erlebnis-Destinationen ankommt und welche neuen Entwicklungen die Branche prägen. Ihr Fazit: „Time, especially leisure time, is limited and precious. In the future, people will spend their time, not money. Hence, the key to successful destination design, and in particular, experience design is to create emotional value. Whether theme park, zoo, office, public space or mall – the boundaries are melting and future-proof destinations will be measured in „experience per square meter“. A prerequisite to experience design is fully understanding the user and their needs. A carefully curated co-creation process will enable a successful destination development. We are urban story tellers & builders. We bring the narrative back into the increasingly dense city, creating a seamless visitor journey within mixed-use destinations. In these disruptive times, destinations must provide flexibility for different formats and users and set standards for the design of future-oriented public spaces. If time is the currency of the future, experience will be the ultimate investment.“
Hier geht’s zum CLADbook 2018.
Das Statement unserer dan Experten ist auf Seite 117 im Buch zu finden.
