The start of the third dimension in television became a real experience with Samsung: with only brushes, paint, and a zeal for dimensional images, renowned street artist Manfred Stader created a (nearly) real waterfall in front of the IFA main entrance. The street art presentation, conceived by dan pearlman, made for a three-dimensional experience. Samsung was able to use the open-air event to successfully promote its new products with 3D technology. The brainstorm of dan pearlman, the presentation was one of the most photographed IFA events and became a true press and crowd pleaser.
