LUMAS epitomizes exclusive art photography and limited edition originals. With its new gallery concept, the brand consciously differentiates itself from the standard gallery habit of presenting art in white spaces. LUMAS creates a home for art. Based on the theme of the designer apartment, the gallery concept by dan pearlman has international validity and is applicable to all LUMAS outlets worldwide. The result is the "The Collectors Home" gallery concept. The apartment-like feel of the space allows the obstacles to art to be eliminated while also creating a sense of relevance for the buyer who is looking for art for his or her apartment - "The liberation of art".
The LUMAS gallery was divided into living room, kitchen and gallery areas in order to create a pleasant, personal ambience and also present the prints in an authentic and aesthetically appealing manner. The choice of furniture and materials used accentuate this personalized atmosphere and the feeling of being transported directly into the private realm of an art lover. Inviting and individual, this destination’s new concept is also bolstered by LUMAS gallery owners, who see themselves as hosts. On the part of dan pearlman, Christian Gutenberger, in the role of architect and carpenter, Volker Katschinski, as creative director, and Angie Ziehmann, as performance designer and architect, developed the overall concept. The furniture was developed in close consultation with both LUMAS founders, Stefanie Harig and Marc Ullrich, whose own enthusiasm for the art of photography provided the impetus for the LUMAS idea. In 2016 the Handelsverband Deutschland e.V. (HDE) nominated the Lumas Gallery Concept as “Store of the year”.
