The world of beverages in one place – this is how the new and fresh format of the Getränke Hoffmann store in the south of Berlin can be described. Presentation tables with curated offers as well as the huge, refrigerated assortment present the world of beverages to the customer in a special way. The modern and high-contrast interior design creates a friendly and approachable atmosphere and offers visitors good orientation. Technical elements such as electronic price tags and digital product advisors bring state-of-the-art technology and comprehensive services to the store. Touch screens allow customers to find out more about the products on offer and be inspired by new products. With a beverage blast chiller, selected bottles can be cooled down to the desired temperature within a few minutes. Different alcoholic and non-alcoholic tasting stations offer customers a comprehensive product experience. Fine-tuned lighting scenarios, emotional imagery as well as large-format digital signage turn the store into an emotional experience and can always be tailored to customer needs. The new Getränke Hoffmann store concept not only covers pure needs, but also creates experiences and a place of inspiration for all beverage lovers.