Feel the colours of Barcelona – readers are inspired to start dressing for summer just by looking at the vibrant colours of the cover. Barcelona’s dynamic outlook on life is the driving force behind the look of fashion brand Calamar’s Spring & Summer Catalog. dan pearlman drew its inspiration from the German label’s new collection, which is based on the vibrant colours of this buzzing city. A backdrop of diverse urban habitats promise relaxation and adventure. The lavishly designed catalogue conveys an outlook on life poised between urban Vida loca and a casual lifestyle, inviting readers not only to discover Calamar’s new designs but also to wander through the Spanish metropolis.
As with the last Stockholm-themed catalogue, the photo shoot took place directly on location and was actively overseen by dan pearlman. A location scout provided suggestions and insider tips. For the photos and ultimately also the design, the team selected hotspots embodying Barcelona’s diversity and dynamic outlook on life. This included the city’s rooftops, the Plaça de la Vila de Gràcia and the beaches of Barceloneta. A travel-guide insert featuring exclusive city tips offered additional ideas for experiencing the hotspots when visiting Barcelona. dan pearlman was responsible for the entire catalogue concept, pictorial style and layout.