The SRH University Campus Berlin demonstrates how brand identity, interior design and contemporary learning environments can merge into a holistic brand experience. The “Brand in Space” concept developed and implemented by dan pearlman for the campus has been honoured with the prestigious Red Dot Award: Brands & Communication Design 2026.
Red Dot Award 2026: International Recognition for Consistent Brand Design
With the Red Dot Award: Brands & Communication Design 2026, the project receives international recognition for bringing together spatial design, brand storytelling and a contemporary learning environment. The award recognises the ambition to communicate brands not only visually, but also to make them tangible through carefully considered spatial design.
Turning Corporate Identity into an Experience
A strong brand is about more than a logo or a visual identity. It becomes particularly powerful when its values can be experienced at every touchpoint – including within the built environment. This is precisely where the “Brand in Space” concept for the SRH University Campus Berlin comes in. Building on SRH University’s brand guidelines and corporate design, dan pearlman developed a spatial design concept that consistently translates the university’s identity into its architecture and interiors. Colours, shapes, materials, surfaces, furniture and distinctive design elements were carefully coordinated to create a unique spatial brand world. The brand is not merely visible; it becomes part of the everyday experience of students, lecturers and staff.
A Campus for New Learning and Collaboration
The SRH University Campus Berlin represents a new generation of learning and working environments. As a New Learning Hub & Collaborative Space, it combines functional spatial design with an open, inspiring atmosphere, creating room for different forms of learning, working and personal interaction. Flexible furniture, multifunctional areas and open meeting spaces support a wide range of uses. Light-coloured materials, warm tones and wooden elements shape the interior design, creating an inviting contrast with the existing architecture. The result is a contemporary university environment that provides orientation, encourages interaction and integrates the brand identity of SRH University into everyday campus life.
Strategic Brand Architecture with Impact
The project demonstrates how brand experience, interior design and brand strategy can work together. By consistently translating the corporate identity into the physical environment, the campus creates a coherent brand experience that goes far beyond traditional branding measures. For dan pearlman, brand architecture means viewing spaces not in isolation, but as an integral part of a brand’s overall communication. After all, spaces influence how people perceive an organisation, how they find their way around and how they identify with a place and its brand. The “Brand in Space” concept for the SRH University Campus Berlin was conceived, planned and implemented by dan pearlman under the leadership of Prof. Marcus Fischer. The project’s design foundations are based on the brand guidelines developed by the agency Martin et Karczinski.
Picture: Dennis Yenmez
