The internal branding concept from DORMA, which was developed by dan pearlman, has been nominated for the Deutsche Preis für Wirtschaftskommunikation finals in the category “internal communication”.
The three stage concept takes the different levels of the organizational hierarchy into account and therefore equally involves top executives, employees with direct customer contact and other employees.
Since 2001 the Deutsche Preis für Wirtschaftskommunikation honors outstanding communication campaigns with the “Goldene Funke“.The price is awarded in eight categories to companies located in German-speaking countries.The awarding is organized by dedicated students of the HTW Berlin, who aim to establish the Deutsche Preis für Wirtschaftskommunikation as the most coveted award in Germany, Austria and Switzerland.
The winner of the “Goldene Funke” will be announced at the award’s ceremony on May 22nd, at “Alte Münze Berlin”.
