„It´s all about the customers: their desires are what makes us relevant.“
Nicole Srock.Stanley is co-founder of the dan pearlman group and CEO of the dan pearlman Markenarchitektur GmbH. dan pearlman is a Berlin-based group of owner-managed creative agencies with about 120 international and interdisciplinary employees, which was founded in 1999. Whenever the focus is on branding, retail, leisure, and destination development, Nicole Srock.Stanley is the expert to consult. Therefore she is a sought-after advisor for start-ups, SMEs or big corporations, retail brands, and shopping centers. Nicole Srock.Stanley applies the concept of “Experience per Square Metre” to enable stationary businesses to align themselves with the modern leisure industry. At conferences, she speaks about the future of retail destinations focusing on how stationary trade can be successfully revolutionized by involving mechanisms of the modern leisure industry.
In addition to her work at dan pearlman, Nicole Srock.Stanley is the co-founder of numerous innovative companies such as the Climate Education GmbH. She is also a member of the Economic Council of the German Environmental Foundation, an advisor for the Stiftung Zukunft Berlin and a Senior Fellow of the Institute of Place Management at the University of Manchester.
IN INTERVIEW WITH NICOLE SROCK.STANLEY