It was important that all activities were geared to providing the children a forum for discussion that was attuned to their level. In addition, the Create Change strategic concept included a discussion round between a select group of experts who took the children’s ideas and developed them into their own vision of shopping of the future. The collected results were documented in the ‘Book of Aspirations’. The strategy unit was responsible for developing the idea for Create Change and its various thematic focal points from beginning to end. Alongside the ‘Commercial City’ pilot tour, additional tours are planned around themes such as the mobile city, the smart city, the healthy city, the green city, and the active city. The goal is to create relevant alternatives for the urban living environment of tomorrow.