Under the tagline “Access to Innovation” DORMA demonstrates the innovative capabilities of its six newest access solutions at BAU 2015. As promised in 2013, DORMA launched its innovation offensive at BAU 2015. Target audiences were able to appreciate and experience its benefits immediately. Ease, good design and openness were reflected in the simple construction of the exhibit stand featuring floating, white surfaces. The DORMA Forum was accommodated in the centre of the exhibit stand: expert talks took place here on a seating tribune. The trade fair presentation wasn’t conceived as an end in itself but rather as a means for communication in three-dimensional space. To this end dan pearlman selected a simple, open construction for welcoming visitors to explore without trying to be the centre of attention.
What the family-run business had promised at BAU 2013 with its “cube of innovations” under the heading “From Today to Tomorrow” was now to be presented to craftsmen and architects in a ready-for-market version. The design of the cube was therefore opened up in order to showcase the innovations prominently and up close. The route through the cube was conceived as a loop, leading visitors past individual product stations where they could see for themselves the innovative potential of the display items. Since DORMA’s door technology is clearly a component of architecture and satisfies the demand of making buildings better, the solutions were purposely presented in an architectural context. Accordingly, the choice of materials remained straightforward and understated: white surfaces, with different coatings according to the application, allowing ample space for the innovations. Also featured was a warm-hued wooden floor that invited customers inside and provided visual grounding. And high-quality stainless steel details that discreetly underscored DORMA’s design standards.
