How can we excite young people about the professions of painter and varnisher? Companies must position themselves as attractive employers and provide target group-specific information about their diverse career options. The Brillux Truck travels around as a mobile information platform, allowing individuals to experience the craftsmanship live and up close.
When young people make a decision about their career future today, the options seem virtually limitless. Therefore, it is all the more important for companies and businesses to position themselves as attractive employers and to provide target-group-specific information on the diverse career options available. Brillux, one of the leading full-range suppliers in the paint and varnish sector with over 160 branches in Germany, Italy, the Netherlands, Austria, Poland, and Switzerland, has therefore launched the youth campaign “Your Future is Colourful.” The goal of the initiative is to excite young people about the craft and the varied working day as a painter and varnisher, in collaboration with the Painters’ Guild. At the same time, this action supports many crafts businesses in recruiting young talent. As part of the campaign, a mobile information platform, the Brillux Truck, has been created, allowing young people to experience the painting craft live and up close. The brightly colored truck has been rolling through Germany as part of a nationwide roadshow since June 2016.
The Brillux Truck, developed in collaboration with the paint and varnish manufacturer by dan pearlman and implemented by Ehlers KFZ-Technik e.K., brings the painting craft to life for young people and is intended to be on the road, especially during the annual application period for apprenticeship positions. Inside the truck, visitors can interactively learn about the apprenticeship as a painter and varnisher, and the career advancement opportunities and future options in the sector at various stations. Three young people, who work as painters and varnishers, share their work experiences in the Brillux campaign, representing the painting and varnishing trade. The truck represents the shared living space of the three young people. An interactive touch display shows interactive video interviews with real painting apprentices, who answer questions about their training. Of course, Brillux also presents itself in the truck as an attractive company with a premium product portfolio. An important aspect of the truck’s design was to adapt the interior of the approximately 40 sqm, flexibly convertible interior space in terms of design and communication to the young target group and to offer a knowledge transfer at eye level. The Brillux Truck also aims to provide concrete support in the search for an apprenticeship position, allowing those who are immediately enthusiastic about a career as a painter or varnisher to search directly for available apprenticeship positions using tablets installed in the truck.
