Award-Winning Brand Development: LIGNEW Receives the German Brand Award 2025
Butterweck Holzstoffe GmbH & Co. KG, based in Lehe, Lower Saxony, has been honored with the prestigious German Brand Award 2025 together with dan pearlman brand architecture. The award recognizes the brand development and corporate design of the new brand LIGNEW, under which an innovative wood foam material is being launched—an ecological solution with immense potential for sustainable construction, design, and packaging.
LIGNEW – A Material Innovation Made from 100% Wood
LIGNEW is the result of several years of research in cooperation with the Fraunhofer Institute and represents a patented wood-based foam made entirely from natural wood fibers. The material offers a sustainable alternative to conventional, often petroleum-based products in sectors such as insulation, furniture construction, interior design, and packaging. Thanks to its unique properties, LIGNEW is highly versatile: it can be used as a lightweight core in sandwich panels, as insulation material, or as a moldable material for doors, wall panels, and exhibition architecture. The foam can be easily recycled through standard paper waste channels and is processed into boards in various densities—making LIGNEW a true gamechanger in the world of wood-based materials.
Strategic and Cohesive Brand Development
The visual identity and brand strategy for LIGNEW were developed in collaboration with the strategy and design experts at dan pearlman in Berlin. Under the strategic direction of Thorsten Kadel and the creative lead of Alexander Lotz, a comprehensive brand experience was created that clearly reflects LIGNEW’s commitment to sustainability—from the brand name and logo to the corporate stationery, website, and press materials. A standout feature of the brand toolkit is the custom-designed sample box, containing original wood foam product samples and printed information—a powerful asset for sales and brand communication.
German Brand Award – A Strong Signal for Sustainable Materials
LIGNEW received the German Brand Award 2025 in the category “Excellence in Brand Strategy and Creation,”recognizing both the strategic foundation and the high design quality of the brand experience. The award underscores the importance of brand leadership in the context of innovation, sustainability, and entrepreneurship. We warmly congratulate the founders and the entire LIGNEW team on this well-deserved recognition—and are proud to be part of this forward-thinking partnership as strategic and creative collaborators.
